TL;DR

Mauacba, supported by Monster Energy, is renovating its mini ramp with help from Gnars and artwork by Préas. The relaunch event will feature competitions, music, and the premiere of Mauricio Nava’s video part, along with the launch of his pro model deck in partnership with Gnars. Sales of decks and apparel will fund the Gnars treasury, with a 10% discount for purchases made with crypto.

Introduction

Mauacba is more than just a bar—it’s a gathering spot for those who live and breathe skateboarding. Sponsored by Monster Energy, Mauacba has become a hub not only for socializing but also for hosting events that celebrate skate culture. It’s the place where professional skaters, amateurs, and fans come together to share experiences, watch incredible tricks, and embrace the lifestyle that skateboarding represents.

Over time, Mauacba’s mini ramp—one of the venue’s main attractions—has worn down due to heavy use and exposure to the elements. Now, it’s time for a major upgrade! The ramp will be completely rebuilt through a project sponsored by Gnars, bringing in a new, modern structure ready to host amazing tricks and unforgettable moments.

Furthermore, the ramp’s reconstruction not only revitalizes the space but also places Gnars in the spotlight at a strategic, high-demand location for skate events. Alongside major brands like Monster Energy, Gnars strengthens its connection with skate culture, boosting its presence among skaters, fans, and partners while celebrating the essence of skateboarding culture.

Mini Ramp expenses already include renovation and art by Cristiano Preás

Mini Ramp art

To kick off this new chapter, Mauacba will host a special launch event focused on the partnership with Gnars. The event promises to energize the skate scene with competitions like the “Premiere Nava Videopart” and “Best Trick,” along with music and the unbeatable vibe that only skateboarding can deliver.

Gnars Clothes:

We are introducing a collection of Camo Pants and T-shirts created to combine style and purpose. Each purchase is more than just clothing—it’s a way to support and strengthen the Gnars movement while contributing to the skateboarding scene.

To make an even greater impact, 50% of the proceeds from every sale will go back to the Gnars treasury

Mauricio Nava Videopart and new Pro Model:

Mauricio Nava is a professional skateboarder with 26 years of experience, passionate about hitting the streets and filming his tricks, always presenting something new in skateboarding be it manuals, no complys, or never-before-seen tricks

Throughout his career, he has released over 20 video parts for sponsored brands, crews, TV, independent videos, and even on Red Bull's channel .

Red Bull Interview

Red bull video part

Recently, he has been filming with a vintage camera alongside his friend Anderson Mindu (Juarez skateboard), promising many innovations free and casual skateboarding through the streets of Rio de Janeiro.

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Pro Model Decks: Sales and Contribution to the Gnars Treasury

The pro model deck is more than just a skateboarding product—it’s a symbol of collaboration and professional skateboarding culture. To make this project even more impactful, a portion of the sales revenue will be used to acquire NFTs, directly contributing to the Gnars treasury. This initiative strengthens the Gnars ecosystem while connecting skateboarding to the Web3 universe.

Motta Designer

Felipe Motta, AKA MOTTILAA, born and based in Rio de Janeiro, Brazil, is a self-taught graphic artist who’s also graduated in Graphic Design. Being a skateboarder since 10 years old, his art- work is naturally rooted in the street culture. Along his career, besides showcasing his artwork in exhibitions and painting outdoor and indoor murals, he has developed lots of projects for the skateboard and music industries, agencies and brands around the world like New York, São Paulo and Europe and Did a lot of works fo big brand like Element, Havaianas, Rider and traditional skateboard brands like Agace, Crail and Posso and anothers. Since 2006, MOTTILAA divides his authorial work with the design projects at Petit Pois Studio, in which he’s partners with his wife and designer Marianna Cersosimo, creating exclusive projects for their clients.

Sales Strategy and Execution Plan

• Physical Sales at the Praça XV Market

  Cost Estimate and Return on Investment

Decks: $225 in Gnars NFT purchases.
(Considering that 5 decks ($150) will be sent to a professional skateboarder to ride and have this material support.)

30 pro model decks

5 will be for the professional skateboarder to ride.

25 decks will be for sale.

Of these 25 decks, the value will be 300 reais each. Half of the value, 150 reais, will be used to purchase NFTs, returning the value to the treasury."

Clothes: To Do

As the material is sold, the cost value will be reinvested in the production of new Decks, to create a cycle of renewal and sales of clothing and decks.

• The booth will feature pro model decks and apparel in collaboration with Gnars.

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Team

Paulinho: Owner of Mauacba Skateshop.
Mauacba Team: Shark, Saqua, Uga Uga
Nava: Pro Skater Starring.
Mindu: Videomaker
Motta: Designer
Préas: Mini Ramp art

Budget