Fund Pod Media for 3-4 months to maintain Gnars' daily media operations, launch branding infrastructure, and execute Gnars Skate Every Day. Reduced scope, focused execution, budget-conscious approach. Q1 formatting and reorganization for scale. Structuring operations now to enable greater DAO actions and activations in Q2.
Budget: $3,900 USD
Duration: 3 months
Team: 2 builders (Will + Zima) + Yan Nogenta (YouTube / Cinema)
NFTs: 11 (Skate Every Day challenge + Podmedia Team) Randow
We are Pod Media, the team that keeps Gnars visible, active, and culturally relevant. For over three years, we've operated as internal builders, connectors, and maintainers of momentum across Gnars' onchain and offchain layers.
We manage Farcaster, Instagram, X, YouTube, Discord moderation, Gnarly News editorial, Zora drops, and daily community operations. We facilitate proposals, coordinate contests, and support shredders globally.
This proposal is a 3-month sprint to maintain operations while building the foundation for Gnars' next phase: a product-oriented, brand-driven DAO with consistent visual identity and content strategy.
Gnars is evolving from a cultural experiment into sustainable infrastructure. Without consistent media presence, engagement drops and cultural positioning erodes.
The DAO needs:
Operations is the team that builds the rails. While others create proposals and products, we maintain the infrastructure that makes everything visible.
For the past year, Pod Media has maintained:
We've done this work unpaid or sporadically funded because it had to be done. This proposal formalizes that work into a structured 3-month sprint.
As part of one of the deliverables from Podmedia’s last proposal, we plan to coordinate and manage a Gnars Round on NounsGG in collaboration with holders from Nouns DAO, Lil Nouns, and Gnars. We believe this can revive the energy once seen on Snapshot voting while supporting onchain artists and promoting Gnars physical products.
For example, three new Gnars skate decks will soon be available on boards.wtf. Thanks to all the artists and contributors involved.\m/
Focus: Establish visual identity system + content architecture
What we're building:
Deliverable: Brand Kit (Figma templates + PDF guidelines) + Content Roadmap (90 days)
Focus: Execute content pipeline + launch monthly skate challenge
What we're building:
Content Production:
YouTube video creation + shorts (Yan Nogenta: video editing, shorts, engagement optimization)
Gnars Skate Every Day:
Deliverable: 3x Gnarly News + daily social operations + Skate Every Day launch
Focus: Refine formats + measure impact + document learnings
What we're building:
Content Optimization:
Community Care:
Reporting:
Deliverable: Q1 Impact Report + Updated Brand Kit + Recommendations for Q2
Problem identified (from branding report):
Gnars has visual assets (logos, colors, elements stored in Drive) and an active social presence (Instagram and Farcaster during contests), but there is no real brand infrastructure. The result is constant improvisation, no consistent visual recognition, expensive and slow content production, and the culture never becoming an asset — only a recurring cost.
Gaps:
The main gaps are the lack of an OG brand foundation, no clear content strategy, fragmented formatting with no reusable templates or pipeline, and an expensive, slow production process with little consistency or accumulated learning.
What we're fixing (Month 1-3):
Output: Brand identity manual + ready-to-use production asset kit
Output: Editorial blueprint that turns into operations
Output: Format machine. Production → pipeline.
What it is:
A recurring monthly challenge (March-May 2026) with predefined trick sets of progressive difficulty. Encourages regular practice and technical development.
How it works:
Reward:
1 Gnars NFT per completed monthly cycle (cultural recognition, not just a prize)
Why it matters:
Structure:
Content Hub:
NFT request: 3 Gnars NFTs (1 per month: March, April, May). If challenge not completed, NFTs return to treasury.
Participants may optionally create personal coins for individual coordination and incentives. Gnars TV serves as the collective content repository. Content may also be published on Farcaster, Instagram, X, and Skatehive.
Total request: $3,900 USD + 11 Gnars NFTs
| Category | Description | Amount (USD) |
|---|---|---|
| Pod Media Team | Content Strategy & Planning, Editorial Writing, Curation, and Publishing (Gnarly News), ensuring consistent DAO communication and brand alignment, with ongoing content planning across Gnars channels and collaborations with onchain partners. | $3,000 |
| Yan Nogenta (YouTube) | Video creation, YouTube shorts, engagement | $400 |
| Design & Visual Assets | Branding, graphics, rounds creatives, social assets | $200 |
| Gnars Sesh Coordination | Setup, documentation, community support | $200 |
| Social Media Operations | Zora, IG, X, Farcaster, YouTube planning/publishing | $100 |
| Total: $3,900 USD |
| Category | Description | Amount |
|---|---|---|
| Gnars Skate Every Day (1 per month) | Challenge completers (March, April, May) | 3 NFTs |
| PodMedia Team | Zimardrp 3 NFTs, Will Dias 3 NFTs e Nogenta 2 NFTs | 8 NFTs |
| Currency | Amount | Purpose |
|---|---|---|
| ETH | 0.5 ETH | Partial team compensation (crypto allocation) |
| USDC | $2,900 | Team compensation + operational costs |
| Total | ~$3,900 | Estimated budget |
Safe wallet: base:0xE5f6202FF7DDC5273C249073865bC6f4D5D68bEb
This proposal puts real fuel into Gnars DAO visibility, participation, and culture through contests, media, and Gnars Sesh activations that generate onchain history, reusable content, and long-term community growth inside the Nouns ecosystem.
This isn't theoretical work. It's hands-on, time-consuming, and already happening, backed by community feedback and the real volume of effort required to keep Gnars alive and moving forward.
As shredders and artists, we've been doing this out of pure commitment, even during periods when structured DAO communication was offline. With proper support, we can stay focused, keep the momentum real, and continue building Gnars as a living, growing culture.... not just a logo or a feed.
Let'sFuckingGnars.
Check out our work:
Farcaster Profile ⌐◨-◨ | Farcaster Channel ⌐◨-◨ | Gnarly News ⌐◨-◨ | Gnars IG ⌐◨-◨ | Zora Gnars ⌐◨-◨ | X ⌐◨-◨ | Gnars YouTube ⌐◨-◨ | Gnars Community Zora ⌐◨-◨ | Giveth Gnars ⌐◨-◨ | Hive Gnars ⌐◨-◨ | That's Gnarly ⌐◨-◨ | Nounspace Gnars ⌐◨-◨
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